A unique GameFi project themed around cats is engaging millions of community players in a mission to rescue stray cats. Catizen, a gaming bot on Telegram, combines entertainment with community-driven crypto initiatives to promote Web3 adoption worldwide.
Catizen provides a cat-themed virtual environment where users can play games, earn real-world rewards, and engage with the Web3 ecosystem while supporting charitable causes. This project leverages the popularity of GameFi, a blend of gaming and decentralized finance, which has gained traction due to its play-to-earn (P2E) model allowing players to earn tangible rewards.
In 2023, the GameFi market was valued at $12.72 billion and is projected to soar to $94.57 billion by 2032. However, it still trails behind the global video game market, expected to reach $455.30 billion by 2024.
Despite its rapid growth, GameFi still lags behind traditional gaming. Emerging Web3 platforms are addressing this by creating communities focused on empathy and social responsibility. One notable example is a platform that uses cats—known for their therapeutic qualities—as mascots to inspire a movement towards a brighter future.
Catizen, hosted on Telegram, highlights the social benefits of games by harnessing the potential of GameFi and Web3. The platform offers a relaxing virtual environment where players can escape the fast-paced crypto and gaming worlds. Players benefit from P2E dynamics while enjoying a simple and engaging game structure.
In the whimsical Meowverse, players start with a digital cat, serving as their companion and unlocking game features and rewards. Users can merge and enhance their cats, climb leaderboards, and gain more benefits as they advance.
Catizen also features an AI game called Al Kitty, where users can feed, care for, and raise kittens, fostering friendships among cats. This aspect of the game is particularly engaging for younger players. Distinguishing itself from other Web3 projects, Catizen generates revenue through in-game purchases and has quickly become one of the fastest-growing applications on the TON blockchain. Its interaction rate on Telegram is significantly higher than average, with Catizen users participating more actively in on-chain transactions.
Catizen’s community-driven initiatives have a tangible impact. With over 1.7 million players, nearly 1.25 million on-chain users, and over $10 million in revenue from in-game purchases in just ten weeks, Catizen pledges 1% of its revenue to nonprofits, allowing the community to vote on the beneficiaries. The platform also plans charity campaigns to continue this mission.
A campaign encouraging users to share stories of saving stray cats has fostered unity and purpose, with participants posting images, videos, or text on Twitter or Telegram using their Catizen UID. In just one week, over 10,000 posts were shared, showcasing active community engagement.
Looking ahead, Catizen aims to become a cornerstone mini-app within the TON ecosystem, spreading the therapeutic benefits of cats to users worldwide. Their motto, "Catizen Vibe, Heal the World," encapsulates their mission to create a better future through gaming and community strength.
Future plans include launching voting for nonprofit organizations, allowing the community to choose which groups to support. Holders of the native token CATI will not only be community members but also advocates for cat welfare.
Despite the proven benefits of cats for human health, many strays face mistreatment worldwide. The Catizen team believes that the simple yet profound presence of cats can inspire humanity to work towards a better future.
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