In the swiftly expanding metaverse market, businesses are actively seeking innovative approaches to digitally engage and monetize their communities.
The metaverse holds the promise of transforming how businesses market themselves, interact with clients, and establish economies. Through the creation of immersive 3D experiences, companies and organizations can construct interactive user narratives and environments that facilitate engagement, monetization, and data visualization. This unlocks substantial economic opportunities, amounting to billions of dollars, for both enterprises and user-generated content (UGC).
As per a McKinsey report, the metaverse market is on track to surge from an already significant $120 billion in 2022 to a staggering $5 trillion by 2030. This exponential growth is expected to present numerous opportunities across diverse industries. Gartner, a technology research and consulting firm, predicts a continual rise in adoption across various domains, including work, shopping, education, social interactions, and entertainment.
However, achieving this vision necessitates a technical shift in how 3D content is produced and disseminated, making it universally accessible, akin to the current state of the internet.
Challenges in crafting compelling 3D experiences today The metaverse market confronts several key challenges before reaching maturity:
Difficulty in 3D content development: Current tools for creating 3D content lack in various aspects. Crafting 3D spaces is a technically demanding task, and sharing such content remains challenging, often requiring large downloadable applications and high-performance computers.
Lack of interoperability and scalability: The metaverse is currently a fragmented market, posing challenges for enterprises and developers to build, integrate, communicate, and scale. There is no universal standard for 3D space development, extending not only to 3D technologies but also Web3 and AI systems.
Monetization challenges: While virtual game economies have traditionally dominated monetization in virtual worlds, the metaverse needs to evolve into a seamless web of interconnected virtual worlds as the broader digital economy integrates with it.
Leading the way is Ozone, a groundbreaking metaverse cloud ecosystem that offers enterprise infrastructure equipped with its proprietary 3D engine, complemented by fully managed AI and Web3 microservices solutions. This approach saves customers valuable time and engineering resources in deploying a metaverse experience.
Ozone's platform delivers out-of-the-box interoperability, scalability, and monetization across Web2 and Web3. Enterprises and developers can utilize Ozone's technologies and infrastructure throughout the entire process of building and implementing interactive 3D experiences on the web.
The Ozone platform encompasses the proprietary Studio 3D development platform and a marketplace infrastructure for merchandising and monetization in both Web2 and Web3 e-commerce.
By providing monetization, gamification, and token-gating solutions, Ozone empowers enterprise customers' business, marketing, and creative teams with a next-generation tool to iterate effortlessly, saving substantial time and development costs in the implementation of their digital transformation strategies into 3D, Web3, and AI.
Ozone's powerful 3D technologies, coupled with cloud technologies and its robust infrastructure, distinguish it from other options for building, sharing, and monetizing 3D experiences.
This distinctive combination enables each enterprise or government customer to fully customize their Ozone cloud, construct high-quality graphics directly on the web, and have complete control over their implementation and strategy. From the user's perspective, the experience is accessible, interoperable, and portable on the web.
Harnessing its flexible engine that utilizes native JavaScript, Ozone empowers businesses to reduce expenses and time. Access to Ozone-powered immersive worlds requires no additional GPUs, and businesses are not limited to specific devices or operating systems — everything is accessible through the web on any device, including VR and AR.
Ozone is now unveiling its initial product lineup and inviting select brands and enterprise customers to participate in an exclusive pilot program focused on media and entertainment IP, industrial digital twinning, and data automation applications.
DISCLAIMER: This article is purely for educational purposes only.
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